Examples of use of it is no laughing matter
1. It may sound like toilet humor, but for the chess world it is no laughing matter.
2. The second they are snubbed, however, they rage at their "enemy." Growing up with narcissistic parents It is no laughing matter to have a parent who is narcissistic.
3. But it is no laughing matter in Detroit, where the budget deficit hovers around $100 million, where fire stations have to temporarily close because there is no money to staff them and where the schools are losing 10,000 students each year as families flee to the suburbs.